BERKELEY CITY COLLEGE
Creating an Outreach Campaign
For the Fall 2022 semester Peralta Community College District made enrollment free across its community colleges. This bold approach to increasing enrollment is an important step towards lowering barriers to entry and increasing access for all students. To maximize the impact of this opportunity, Berkeley City College reached out FFG to create a media campaign that included:
A digital campaign
Bart Liveboards
An art and motion video for social media channels
A web banner
Print materials
Campus screens
Marketing, Outreach & Branding
SERVICES
Outreach Campaign
Design
Art for Print Materials, Billboards, and Banners
Homepage
Motion Video
Social Media Campaign
Campus Screens
Team Credits
GRAPHIC DESIGNER
Tony Carranza
MOTION AND ANIMATION ARTIST
Marcellino Rosario
WRITER
Sara Kern
PRINCIPAL
Roy Robles